You know one of those briefs that come in - yes I know its only a week or two. Artistic freedom with an insight that it will be used on menus and that we have no photography - fast food, but quality and aimed at kids and their parents (usually the Mums). The Cove Burger Co was designed and implemented over a short period of time - menus and uniforms and a fun tone of voice - quicker than you can say Burger!